Revolutionary Measures

Watch out!

A Casio Databank calculator watch.

Like a lot of people I’ve given up on wearing a watch during the working day, replacing it with glancing at my phone, tablet or computer. So all the current noise about mooted smart watches from Apple (immediately dubbed the iWatch), Google, Samsung and now Microsoft puzzled me. Why would anyone try and replicate the features of a smart phone on a tiny screen on their wrist – particularly when they were probably carrying their phone in their pocket?

Take the Pebble watch. It essentially syncs with your smartphone and reminds you about your latest tweets, emails and phone calls – a cute accessory but hardly game changing for most people.

But a bit more thinking unlocks why the tech titans think there’s a market out there. The only time I actually wear a watch (except on the few occasions I want to appear smart) is when I go for a run and I use GPS to measure where I’ve gone and exactly how slowly. Essentially I’ve got a wearable sensor around my wrist, rather than a time keeping device.

That’s where the interest will be, not as a smaller second screen for your iPhone, but providing a way of measuring where you are, what you are doing and your vital signs. After all a watch has the benefit of being intimately connected to your person – few people are going to hold their phone to their wrist to measure their pulse. With an aging population, and increasing desire to manage our health, this is where the mass market will be. Add in the Internet of Things and you can see a connected web of wearable sensors managing our lives.

Thinking of the smart watch I’ve come up with five applications where it could be used – from the basic to the far fetched.

  • Patient monitoring – both in hospitals and more importantly at home, the watch can send back vital statistics to doctors and monitoring services, raising the alarm if issues occur
  • A smart wallet – why get your wallet or Oyster card out when you need to buy something? The watch automatically debits your account as you pass through ticket barriers or pick up that latte.
  • Obesity control – measuring calories burned is standard on sports watches, so combine this with a camera and an electric shock buzzer. Not burnt enough calories and reaching for a doughnut? Cue a mild electric shock to remind the wearer of their diet
  • Getting your dinner on the table. The watch senses when you’re half an hour from home and sends a signal to your oven to switch it on. Get stuck in traffic and it changes the heat so your dinner isn’t burnt to a crisp
  • Surveillance. Very 1984 but just imagine if every smart watch could be tracked by governments – not only allowing them to see where you are but your state of health and everyday activities. Obviously the most far fetched application of all (we all hope)…..
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April 17, 2013 - Posted by | Creative, Startup | , , , , , , , , , ,

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