Everyone knows that the publishing landscape has changed forever thanks to the internet. The rise of blogs and free blogging software has radically brought down the cost of getting your opinions onto the internet and many blog based sites (such as the Huffington Post) have made lots of money out of the move.
But there’s a big fear that the Government’s new press regulations could potentially threaten small blogs by including them in the legislation. If they don’t sign up to the new regulator they risk high fines if sued by libel by an aggrieved reader. The key test is if it is ‘a relevant publisher’, generating news material where there is an editorial structure giving some control over publication. So by that token, this blog is irrelevant when posted to my own site (though you probably knew that anyway). Except that when it is republished on the Cabume website there is then some editorial control so it suddenly becomes relevant. Essentially if I libel someone Cabume carries the can.
Obviously a small blog wittering on about startups, PR and technology is unlikely to be sued, no matter how relevant it is. But for other smaller, blog-based sites, particularly political ones this opens up a stark choice – sign up to the regulator and face an arbitration system that is focused on protecting individuals who complain or risk crippling fines. It is the same for local newspapers, already suffering due to the rise of the internet. Given the work they do in uncovering local political, public sector and business corruption their trade body The Newspaper Society believes the regulations would ‘inhibit freedom of speech and the freedom to publish’.
My own opinion is that the internet cannot be beyond the law. In the same way that the Lord McAlpine Twitter libel case showed that you can’t repeat false allegations and expect to get away with it, neither should you be able to libel someone on your blog with impunity. But the new regulations throw up a number of questions – what happens if your content is on a US server? Why are student publications exempt? Will journalists set themselves up as one man/woman band blogs to get round regulation? There has to be a more flexible way of regulating online content in the internet age – my relevant/irrelevant fear is that lawyers will be the chief beneficiaries of the new regulations rather than either press freedom or genuine victims of press intrusion.
I’ve always believed that people who take part in daytime phone-ins either have too much time on their hands, don’t have jobs or don’t get out of the house enough. Which of these apply to Deputy Prime Minister Nick Clegg I’ll leave to the audience to decide, but his strategy to take part in a weekly phone-in on London radio station LBC looks like a mark of desperation.
Currently with the lowest poll ratings of the leaders of all three major parties (which is saying something), Clegg’s strategy is to appeal directly to voters by appearing on LBC. After all, his spin doctors must have mused, it was his appearance on the first televised party leaders debate before the last election that pushed the Liberal Democrats up the polls and ultimately helped them into power. So, let’s simply repeat the exercise and people will forget the last couple of years of government, and any policy changes, and just connect to Clegg the man.
Unfortunately, I think they’ve got the right idea but the wrong media for turning round Clegg’s image before the next election. Here’s three reasons that come to mind:
Lack of control
Obviously the whole point of a phone-in is that you have no idea what you are going to be asked. The plus point is that you can get the chance to talk about a wider range of subjects, but normally people on phone-ins aren’t giving up their time to call in and praise you. Hence Clegg suffering a verbal kicking in his first week on the radio. This may improve as he builds a rapport with the audience, but the randomness of live radio was shown by the headline news picked up by the press – Nick Clegg has a onesie, but hasn’t worn it yet.
LBC doesn’t reach a national audience
Having a senior politician on every week is a no-brainer for LBC – it boosts ratings, increases profile and, by broadcasting via the web, means it can reach a wider audience. However, whichever way you look at it, Clegg is not reaching the right voters – hundreds of miles from his constituency and not on a national platform. He’d do better (and show a keener grasp of new technology) by hosting a web chat or using social media to increase his credibility.
Other politicians make you look good
One of the basic reasons that Clegg impressed in the televised debates was that he was a relatively fresh face against the well-known Cameron and Brown. He hadn’t got the baggage they had and so looked good by association. The combination of years of government and being the only politician on show is always going to weaken credibility.
However it is a brave move from the Liberal Democrats who realise that from a communications point of view they need to do something to differentiate themselves and rebuild their fortunes. What next – sending him into the Big Brother house or chairing Have I Got News for You?
I grew up with a ZX Spectrum, and while my programming efforts may never have been up to much (a flickering horse racing game where you could bet and a pretty much mythical hotel booking system for a Duke of Edinburgh’s Award project) it got me interested in IT, and probably has a lot to do with my becoming a technology PR person. More successful programmers went on to essentially create the billion pound UK games industry and provide a generation of tech-savvy workers for the sector.
Now I’ve got kids of my own I can see the same curiosity about technology but the opportunities for casual programming seem so much more limited. They happily use computers but don’t necessarily know how they work or even that you can program them and make them do what you want.
So I’ve been following with interest the progress of Raspberry Pi, the Cambridge-based project that aims to create a cheap ($25/£15) stripped down computer that is affordable for all and aims to develop a new generation of programmers. Based around an ARM processor and Linux, what I like most about it is the deliberate focus on keeping it simple. The idea is to create an ecosystem of partners around the computer itself, adding additional hardware or software to fit specific needs. Add together the cheapness of the computer and its openness and the potential uses are pretty much endless – from education to embedded projects. In a stroke of marketing genius the first 10 beta boards are being auctioned on eBay, to raise funds for the charitable Raspberry Pi Foundation – and they are selling for thousands of pounds.
Both OFSTED and the likes of Eric Schmidt of Google have complained recently about how ICT and programming is taught in UK schools. The advent of Raspberry Pi provides the start point to address these issues – providing the tools to interest and teach a whole new generation of kids. Obviously making it central to the ICT curriculum will take work (and a case), but given the government’s oft-repeated desire to provide young people with the skills a 21st century economy needs, it’s time for David Cameron to put some investment into putting them into every school before we fall further behind.
- Resurrection of the BBC Micro (rasremmos.wordpress.com)
- $25 Raspberry Pi Computer Prototypes Selling for $3,000 (blogs.wsj.com)
- Raspberry Pi Credit Card Sized Computer Will Handle 1080p Video for $25, Due Out Next Month (inquisitr.com)
- Raspberry Pi, a Tiny But Powerful $25 PC, Coming Soon [VIDEO] (mashable.com)
In an increasingly virtual world it is easy for inventors and start-ups to forget about the importance of good physical product design, and treat it as an afterthought or the packaging for the clever stuff.
And yet I think people have never been more discerning about the whole design of a product, demanding not just that it looks good but that it is intuitive to use and simple to understand. My 3 year old son quickly grasped how to navigate round my iPhone, leading to some unplanned phone calls, but providing a good example for designers to aim at. And the tools are now here that marry product design with innovation, through CAD/CAM systems and photo realistic rendering that creates stunning visual representations of a great idea.
So it is good to see James Dyson, a man who has shown the power of innovative product design to disrupt traditional markets (whether vacuum cleaners or hand dryers) putting his money where his mouth is with his own student design award. Built on a simple premise – design something that solves a problem – it runs in 18 countries and the UK winners have just been announced. What impresses me is a combination of the breadth of the ideas – from a portable room divider for hospitals to a bike seat designed to be more comfortable for women, and their real simplicity. These are products that can be easily understood and used without reading a 100 page manual or undergoing special training. And it looks like a competition worth winning – the global victor (announced on 8th November) is in line to win £10k and gain a real foot up on the ladder towards getting their idea into production.
While it is all well and good for the likes of David Cameron to push for the UK to create the next Facebook, it is vital that we don’t neglect the creation of physical products that are well-designed and fit a market need. After all, one of the key reasons that Apple has become the most valuable company on the planet is through good design across its entire product range. So I think the next generation of start-ups need to heed Dyson’s advice and design something that solves a problem rather than expecting customers to grapple with advanced, but user-unfriendly technology. Make it simple and they will buy.
- Engineers always do the business, Lord Sugar | James Dyson (guardian.co.uk)
- Dyson’s new product still shrouded in mystery (guardian.co.uk)
- Product designer gives patients privacy in hospital (telegraph.co.uk)
- Student inventors battle it out for Dyson award (telegraph.co.uk)
Over the last few weeks we’ve seen the coalition government pause on NHS reforms, make policy changes on vital issues and launch poorly thought out stunts like Start up Britain. I thought we were meant to have a coalition government made up of professional communicators? It amazes me David Cameron and Nick Clegg, trained public relations people, haven’t seen the PR downside of some of their initiatives – or been able to communicate better on key issues like NHS reforms. Remember Nick Clegg, PR Week’s 2010 Communicator of the Year? It seems like a long time ago now.
Amusing though it would be I don’t want to take cheap shots at Cameron and Clegg – blogs are meant to be short and focused after all. But why has it gone so wrong on the communication front? Three things stand out for me:
1) Confusion between the message and the messenger
In the PR business the aim is for the messenger to be just a conduit to get the story to key audiences. Yes, you should have a presence but if people are focused on your personality and what tie you are wearing rather than what you are saying things get very confused. As PR people Cameron and Clegg should know this, but the pressure of trying to be message and messenger has simply overwhelmed them. The long drawn out departure of comms chief Andy Coulson hasn’t helped, removing expertise and an alternative spokesperson from the scene.
2) Short term thinking
Again, communicators preach the need for a long term strategy and that results don’t come quickly. But politics is different, hence knee jerk initiatives like Start Up Britain designed to create an immediate buzz. There seems to be no risk assessment of the potential pitfalls, just a rush to get things out the door and onto the next project.
3) No real mandate
The coalition government was obviously formed as no one party had a clear majority. And this lack of a real mandate means that the public, and in particular the press, is suspicious and analyses every policy announcement in minute detail. So flaws that may have been previously glossed over are now front page news – whether in the papers or on social media.
So what does the coalition need to do to turn around its communications? It isn’t a job I’d want, but to borrow a political slogan it needs to get back to basics. Ditch the gimmicks, take a longer term view and spend time explaining what they stand for and how it relates to the man in the street. That would really earn Clegg his PR Week Communicator of the Year Award…………..
- Im not a punchbag I have feelings (newstatesman.com)
- Government to ‘pause, listen, reflect and improve’ NHS reform plans (guardian.co.uk)
- Nick Clegg’s social mobility plans should not be lost amid mockery | Julian Glover (guardian.co.uk)