New research shows that the UK’s old age pensioners are moving away from lawn bowls, moaning and driving slowly to embrace social media. Figures from Nielsen demonstrate that Facebook membership by the over-50s grew 84 per cent between 2009 and 2011 (as against 41 per cent for overall membership).
It shouldn’t really be a major surprise – the impact of silver surfers, many of whom have a powerful combination of time and money, has been exciting online advertisers for several years. Essentially these figures see the older generation catching up with social media (Twitter stats follow the same trend). And Facebook does make it very easy to show the world photos of your darling grand kids and boast about your children’s jobs to all and sundry.
Perhaps more worrying for the younger generation the latest Socialnomics video from Erik Qualman shows that 69 per cent of parents are now ‘friends’ with their children on social media. If this trend continues all the kids will have to head back to Bebo or MySpace to avoid being poked by the older generation……………
- Social Media Revolution 2011 Video (janeknight.typepad.com)
For those that have come late to social networking, Facebook and Twitter are pretty much everything they want/need/use. But before Facebook became the giant it is today there were other popular social networks like Bebo and MySpace that have simply faded away. Essentially they haven’t crossed the chasm to mainstream adoption – and being the only one of your friends on a social network is lonely and frankly, a little pointless.
But Bebo is attempting a comeback. After being bought from the clutches of AOL by Californian entrepreneur Adam Levin it is now being relaunched. Backed by an array of media advisers, including ex-BBC One/Channel 4 controller Michael Jackson it aims to turnaround the site. UK user numbers are down to 1.9 million monthly visitors in January 2011 (compared to 5.7 million a year earlier), so clearly something needs to be done.
New features include more control over newsfeeds and a wider range of responses to posts rather than just ‘Like’. More importantly integration with other social networks is made easier, recognising that it is no longer the market leader. However I can’t help thinking this is too little, too late. For Bebo to survive it has to have a different purpose than Facebook rather than simply improving its features. Unfortunately without that, the relaunch may prove a temporary upward blip as it follows MySpace towards social media oblivion.
- Resurrected Bebo gets a facelift (venturebeat.com)
- Bebo Tries Redesign To Halt Traffic Slide (paidcontent.org)
- Boo.com founder fears net bubble (ft.com)
- 8 reviews of Bebo (rateitall.com)
- AOL Broke Bebo, This Man Is Fixing It — Our Q&A With CEO Adam Levine (AOL) (businessinsider.com)
Why Revolutionary Measures?
Marketing is undergoing a revolution. The advent of social media provides the opportunity for one-to-one communication for the first time since the move to an industrial society. This blog will look at what this means for B2B PR and marketing, incorporating my own thoughts/rants and interests. Do let me know your feedback!
About meI'm Chris Measures and I've spent the last 18 years creating and implementing PR and marketing campaigns for technology companies. I've worked with everyone from large quoted companies to fast growth start-ups, giving me unrivalled experience and ideas. I'm now director of Measures Consulting, an agency that uses this expertise to deliver PR and marketing success for technology businesses.
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