Spot the difference – social media and Soho phoneboxes
Would you write down and leave your personal details in a public place where you knew they could easily be found? Excepting prostitutes putting their calling cards in phone boxes the answer for most of us would be a resounding no.
But in the online world we simply don’t apply the same levels of care. People sign up to a whole range of services that promise to connect us and make our lives easier by sharing our details with our friends. Often the default setting is privacy-unfriendly – with few people bothering/knowing how to change it.
That’s why the news that Facebook is retreating on its plans to share user addresses and phone numbers with external sites is not a road to Damascus moment for the social media behemoth. Most information sharing, on Facebook and plenty of other sites is still opt-out rather than opt-in, meaning what you did last holiday in Ibiza is easy enough for the world to see, now and forever.
All conversations/transactions are about giving away some privacy for a reward – whether a discount on your shopping from loyalty cards or simply making life easier by handing over your email address. However as digital channels take over we need to make it easier for people to protect their information online with defined, agreed industry standards that everyone understands. Otherwise the internet essentially becomes a Soho phone box – but with our intimate details on the calling card.
- Facebook Gives Apps Your Phone Number And Address, No Opt Out (zdnet.com)
- Facebook wants to share your contact details (bigbrotherwatch.org.uk)
- Facebook Halts Phone & Address Sharing (For Now) (mashable.com)
- Facebook U-turns on data sharing (bbc.co.uk)
- Facebook & Identity: The Continued Push Toward Becoming Your One True Login (readwriteweb.com)
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Why Revolutionary Measures?
Marketing is undergoing a revolution. The advent of social media provides the opportunity for one-to-one communication for the first time since the move to an industrial society. This blog will look at what this means for B2B PR and marketing, incorporating my own thoughts/rants and interests. Do let me know your feedback!
About meI'm Chris Measures and I've spent the last 18 years creating and implementing PR and marketing campaigns for technology companies. I've worked with everyone from large quoted companies to fast growth start-ups, giving me unrivalled experience and ideas. I'm now director of Measures Consulting, an agency that uses this expertise to deliver PR and marketing success for technology businesses.
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