Revolutionary Measures

Social media – the ultimate contacts book

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I’ve blogged at length about how social media gives PR people in particular, and companies in general, an unparalleled chance to engage directly with the end users/buyers of products and services. It opens up conversations in a very democratic way – there’s no place for preaching or talking down if you want to build a rapport with your customers.

For those that don’t get it, or feel their audiences are still not on social media, the other powerful argument for platforms like Twitter is that this is where more and more journalists find stories and information. And this is backed up by recent research by PR agency Brunswick, who surveyed just over 1,000 business journalists on the increasing importance of social media.

Globally 43 per cent said that blogs/Twitter and message boards had become more important to them over the last year. Nine out of ten journalists had been prompted to investigate an issue after seeing it on social media. While only 14 per cent of stories actually originate solely from social media, it is clear that Twitter et al now have a firm place in a journalist’s little black book of contacts. So for those hesitating on the social media brink, now is the time to jump in – or miss out on the important conversations.

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March 21, 2011 - Posted by | Uncategorized | , , , , , , , ,

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