Leading from the Front
When people think of Cambridge the things that tend to come to mind are the university, technology hub and biotech/healthcare industries. But it is also one of the UK’s creative hotspots, with the creative industries employing 12,000 staff across Cambridgeshire and contributing £1 billion to the local economy. 24 per cent of the UK’s game developers work in the county, which was news to me.
While we creatives have been talking to each other (through initiatives such as the excellent CamCreative) clearly the creative industries have been hiding their collective light under a bushel.
Hence the formation of Creative Front, an Anglia Ruskin University-led initiative designed to be an umbrella for creativity in the county. Perhaps symptomatic of the fragmentation in the sector, it has taken four years to get off the ground, and has just about launched its website. This aims to be a one stop shop for those looking to buy creative services or network with colleagues, get training or mentoring and advertise jobs etc.
Having heard Caroline Hyde from Creative Front talk I can see in principle that it’s a much-needed idea. But I do worry that it’s taken four years to get to an average looking website and there don’t seem to be clear plans for building thought leadership (and business opportunities) for Cambridge creatives nationally and internationally. Asking the 12,000 creatives what they want is going to get you a similar number of radically different answers. In a city crammed full of networking organisations and hubs Creative Front is going to have to differentiate itself and deliver value quickly if it is to achieve its laudable aims.
No comments yet.