Winning the (news) War on Terror
Last week’s US raid and subsequent death of Osama Bin Laden demonstrates both the power and the pitfalls of creating and reporting news in the internet world. If the advent of 24 hour rolling news channels sped up reporting, social media makes it even faster, simpler and consequently more difficult to control. We’ve all seen rumours that have gone from raw unsubstantiated tweets to reporting as actual news due to the lack of editorial filters in an open network world.
Given one of the first reports of Bin Laden’s death was via Twitter you’d think the US Government had seen and understood the double edged sword that is social media. But not really – in their anxiety to get the news out they claimed various details (Bin Laden’s wife was killed, he was armed) that later proved to be untrue. And that’s not getting into the whole issue of whether they should release the photo of his body or not.
It seems to me that there is a key lesson to be learnt – have a communications plan. Obviously a military operation like this has been meticulously planned, but the same doesn’t seem to be true of how the information was released. In a world where words are deeds, PR is a key part of the mix and one of the ways that success is judged. Release what you can, don’t make assumptions until you know the facts and consequently control the story rather than be forced into restating it multiple times. Only then will the US and its allies start to win the PR battle in the War on Terror.
- Even With bin Laden Dead, War on Terrorism Isn’t Over (usnews.com)
- Did Osama Bin Laden Win the “War on Terror”? (alternet.org)
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