Turning Facebook fans into fivers
We’ve seen a major drop in newspaper print audiences as readers move online. Along with this people have been predicting the end of professional journalism, to be replaced by social media content. But the key point is that actually the appetite for professionally written news is increasing – we’re consuming more of it, just not necessarily paying for it in paper form.
That’s why some recent research by Will Sturgeon on The Media Blog provides an interesting slant on the debate. It adds together print and online readers with Facebook fans and followers of named publication Twitter feeds to provide overall readership figures for national newspapers.
Headline figures aren’t that surprising – the Daily Mail leads in terms of popularity with The Independent bringing up the rear. But it is the make-up of the totals that is interesting – The Guardian bolsters its small print circulation with an army of web and social media readers while The Sun is still predominantly print based.
However while these figures are a great guide to overall readership (and hence something that PR people should take into account when targeting campaigns), they obviously ignore the monetary side of the equation. There are a whole range of business models on show – from pure numbers to drive advertising revenue in the case of the Mail, to paywalls for The Times. However the issue is the same – how will media companies make money in a world where paid print is no longer king? That is still the challenge that the industry has to address – essentially how do you turn tweets into tenners?
- Future of Media: Lots of Questions, But No Easy Answers (fakeiitian.com)
- Lumping print with online readership figures is tempting, but we need more facts (guardian.co.uk)
- The Daily Mail now the world’s second most popular newspaper online: ComScore (thenextweb.com)
No comments yet.
Why Revolutionary Measures?
Marketing is undergoing a revolution. The advent of social media provides the opportunity for one-to-one communication for the first time since the move to an industrial society. This blog will look at what this means for B2B PR and marketing, incorporating my own thoughts/rants and interests. Do let me know your feedback!
About meI'm Chris Measures and I've spent the last 18 years creating and implementing PR and marketing campaigns for technology companies. I've worked with everyone from large quoted companies to fast growth start-ups, giving me unrivalled experience and ideas. I'm now director of Measures Consulting, an agency that uses this expertise to deliver PR and marketing success for technology businesses.
- How digital and social is changing the face of publishing - my blog with mentions of @AnnHawkins and @edagoodman measuresconsulting.wordpress.com/2015/02/25/pub… 1 day ago
- RT @TheTruffleHound: New terms : We hunt unicorns but must also value technology zebras - on.ft.com/1zcvml6 via @FT #Unicorns #Zebras 1 day ago
- RT @Alliantus: Cambridge Technology Daily. #alliantus #CambridgeTechDaily paper.li/Alliantus/1352… Stories via alliantus @garethr @jd @busine… 1 day ago
- RT @Cabume: The Cambridge Startup Bugle is out! paper.li/Cabume/cambrid… Stories via @softwareverify @GenieVentures @azuri_tech 2 days ago
- It is the stupidity that rankles BBC News - Sir Malcolm Rifkind steps down as security committee chairman and MP bbc.in/1BLDcZN 2 days ago
advertising Amazon Android Apple ARM Artificial intelligence Autonomy BBC BBC Micro big data Business Cambridge Cambridge Judge Business School Cambridge University CfEL Coca Cola Creativity Daily Mail David Beckham David Cameron Deloitte Ed Miliband Education Edward Snowden Entrepreneur European Union Facebook Google government IBM Idea Transform Initial public offering innovation Intel Internet of Things iPad IPhone iTunes Journalism Journalist LinkedIn London marketing Mark Zuckerberg Measures Consulting Microsoft mobile MySpace Nick Clegg Nokia Norwich Online Communities PayPal PR Privacy Public Relations Raspberry Pi Silicon Fen Silicon Valley Smartphone social media Social network Starbucks startup Tech City Technology The Economist twitter United States University of Cambridge Vodafone WhatsApp World Cup YouTube ZX Spectrum