Your biggest competitor is launching a new product that attacks your dominant market leader head-on. What do you do? You don’t want to look desperate but equally you can’t ignore it.
If you are Facebook responding to the launch of Google+ the answer is simple – infiltrate it. Founder and CEO Mark Zuckerberg allegedly joined the fledgling social network on launch and is now the most popular user, with more followers than Google founders Sergey Brin and Larry Page.
Of course, the account may be fake but I’d like to hope not given this is a brilliant PR tactic that means Facebook wins whatever happens. If Google had blocked Zuckerberg he could have complained to the media about a lack of openness. And as they’ve let him in he can ensure Facebook is central to the story. I’d imagine that Google execs are frantically drumming up followers for Brin and Page to unseat Zuckerberg from the Google+ throne as I write………..
- ‘Mark Zuckerberg’ is number 1 of Google+ popularity ranking (theinformativereport.com)
- Mark Zuckerberg Is The Most Followed User On Google+ – The Washington Post (policyabcs.wordpress.com)
- Zuckerberg Surprised That People Are Surprised He’s On Google+ (mununuzi.wordpress.com)
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Why Revolutionary Measures?
Marketing is undergoing a revolution. The advent of social media provides the opportunity for one-to-one communication for the first time since the move to an industrial society. This blog will look at what this means for B2B PR and marketing, incorporating my own thoughts/rants and interests. Do let me know your feedback!
About meI'm Chris Measures and I've spent the last 18 years creating and implementing PR and marketing campaigns for technology companies. I've worked with everyone from large quoted companies to fast growth start-ups, giving me unrivalled experience and ideas. I'm now director of Measures Consulting, an agency that uses this expertise to deliver PR and marketing success for technology businesses.
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