Revolutionary Measures


Quel ricco sfondato di Mark Zuckerberg, founde...

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Your biggest competitor is launching a new product that attacks your dominant market leader head-on. What do you do? You don’t want to look desperate but equally you can’t ignore it.

If you are Facebook responding to the launch of Google+ the answer is simple – infiltrate it. Founder and CEO Mark Zuckerberg allegedly joined the fledgling social network on launch and is now the most popular user, with more followers than Google founders Sergey Brin and Larry Page.

Of course, the account may be fake but I’d like to hope not given this is a brilliant PR tactic that means Facebook wins whatever happens. If Google had blocked Zuckerberg he could have complained to the media about a lack of openness. And as they’ve let him in he can ensure Facebook is central to the story. I’d imagine that Google execs are frantically drumming up followers for Brin and Page to unseat Zuckerberg from the Google+ throne as I write………..



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July 7, 2011 - Posted by | PR, Social Media | , , , , , ,

1 Comment »

  1. Quite right Chris. And even if the account is fake, I don’t think it matters. Zuck is the daddy of social media networking and I like how he is showing the Google boys how to do it.

    Not quite sure why Zuck is using a plain old entry-level white MacBook though … I had him pegged as a 17-inch top-of-the-range MacBookPro guy.

    Comment by Simon Jones | July 7, 2011 | Reply

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