Revolutionary Measures

Gold medal for 2012 PR

LONDON, ENGLAND - JULY 27:  British Olympic di...

Image by Getty Images via @daylife

The 2012 Olympics are just a year away – a fact that can’t have escaped most of the UK population, thanks to a high profile media blitz over the last couple of days.

It really has been a textbook example of PR organisation – the right people in the right place saying the right things backed up by arresting visuals (Tom Daley diving into the Olympic pool to open it) and a nice community/public involvement with a party in Trafalgar Square and live coverage on the BBC. Even Boris Johnston generally behaved himself.

And this is typical of the Olympic PR campaign to date – sure, there have been wobbles over ticketing (particularly the second ballot), but it has been smooth, in control and with a clear plan and purpose. It obviously helps when the whole project has run to schedule (and budget), meaning that the ‘product’ itself is something people want to know about, but it is important not to underestimate the politics and pressure in such a high profile event. There are definitely lessons for all PR people – set out your strategy, put a long term plan together, ensure you’ve got crisis comms in place and then execute on it.

The only issue for the PR team now is keeping the momentum going over the next 12 months. Now that they’ve set the bar so high, they need to keep performing – all the way to the finish line.

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July 28, 2011 - Posted by | PR

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