Celebrating Cambridge design
And when I say design it isn’t just whether it looks pretty or cool but something that delivers a good user experience – essentially creating a product that is simple and intuitive and delights the customer every time he or she uses it. Not an easy thing to do, but get it (and pricing) right and you have a timeless classic.
A new event aims to showcase some of these classics that have been designed in Cambridge and had an impact across the world. Design Icons: Cambridge Innovation Festival will celebrate the design talent in the area by highlighting some of the key products of the last 40 years. The range of products is incredible, stretching from the well-known, such as the Sinclair ZX Spectrum and BBC Micro computer to those with less obvious Cambridge connections such as the Dulux PaintPod and the Proprio prosthetic foot.
The event, organised by Creative Front Cambridgeshire and backed by the Design Council, will take place throughout February 2012 combining a high profile exhibition and design-related events across the city.
90 products have been nominated, but only 20 will make it to the exhibition. 19 will be chosen by a panel of industry experts with the public having the chance to have their say and nominate the People’s Choice. Voting runs until 31st December 2011 so log on now to www.camdesignicons.co.uk and make your selection. My money is on the sleek, elegant and completely impractical Sinclair C5 electric vehicle….
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Marketing is undergoing a revolution. The advent of social media provides the opportunity for one-to-one communication for the first time since the move to an industrial society. This blog will look at what this means for B2B PR and marketing, incorporating my own thoughts/rants and interests. Do let me know your feedback!
About meI'm Chris Measures and I've spent the last 18 years creating and implementing PR and marketing campaigns for technology companies. I've worked with everyone from large quoted companies to fast growth start-ups, giving me unrivalled experience and ideas. I'm now director of Measures Consulting, an agency that uses this expertise to deliver PR and marketing success for technology businesses.
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