Revolutionary Measures

The Year of Code – switch it off and on again

I’m a passionate believer in getting more people to learn to code. Like a lot of those my age I grew up with a ZX Spectrum and learned basic programming on a BBC Computer at school. Not only did it reap benefits then (my horse racing game was a triumph, albeit not a financial one), but it gave me an idea of how computers worked that removed any fear of them when I went into the workplace.

English: Sinclair 48K ZX Spectrum computer (19...

And, as my career in PR has progressed, more and more of what I do has a technical element to it – whether that is getting a WordPress site up and running or stitching together data from different tools to measure the impact of campaigns. Not understanding technology or being unable to use it would significantly impact my productivity and my overall job prospects.

When I look back, comparing my childhood to now, the world has changed dramatically. On the plus side we’re now in an era where geekiness is cool and entrepreneurs are celebrated for their ideas. But the opportunities we have to code have been lessened – rather than ZX Spectrums we have gaming consoles that cannot be programmed, except by studios with multi-million pound budgets. Yes, we have the iOS and Android ecosystems where anyone can create an app, but the majority of us are consumers, not programmers.

Clearly there’s a need for change, and initiatives such as the Raspberry Pi and the inclusion of coding in the National Curriculum from September are helping accelerate this. However the fiasco that is the government-backed Year of Code project is an unwelcome bump in the road to the future. For those that haven’t heard of it, the Year of Code is supposed to be an umbrella organisation to encourage everyone to learn to code in 2014.

Unfortunately so far it appears to be a PR-led initiative to muscle in on the work that is already being done. Backed by venture capitalists, and the TechCity community, its main claim to fame is the ill-fated appearance of its executive director Lottie Dexter on Newsnight, where she earned the ire of Jeremy Paxman by admitting that she didn’t actually know how to code. More importantly it appears to have alienated many people who have been working in the space for years by simply not recognising what has already been done.

And, judging by its website, apart from a promotional film (warning – contains footage of George Osborne) and a commitment to “banging the drum for all the fantastic coding initiatives taking place over the course of year and helping many more people engage with technology and access important training opportunities,” it isn’t actually going to do much that is concrete. Essentially it is PR spin on a serious subject, trying to take the lead in the same way as the government has decreed that TechCity is the only viable tech cluster in the UK. It is jumping on a bandwagon and trying to take the reins from those that know what they are doing.

Coding is essential to our competiveness and the future of our children – it is simply too important to be left to a slick marketing machine that is imposed from the top down. Time for the Year of Code to be switched off and then on again to remove the bugs from the system.

Enhanced by Zemanta
Advertisements

February 19, 2014 - Posted by | PR, Startup | , , , , , , , , , , , , , , ,

2 Comments »

  1. […] actually had a major hand in putting programming back at the heart of UK education. From September all primary school pupils will be taught programming, as opposed to how to use word processing applications. This will introduce a whole new generation […]

    Pingback by Pi at the Palace « Revolutionary Measures | June 18, 2014 | Reply

  2. […] Technology The UK government has re-introduced coding to the school curriculum, which is a major step forward in ensuring that everyone has the basic skills needed to understand […]

    Pingback by Education, education and skills « Revolutionary Measures | February 4, 2015 | Reply


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: