The offline election
One of the innovations of the last election was the first ever televised leadership debates in the UK. Indeed, many credit Nick Clegg’s TV performance with the Liberal Democrat’s dramatically raised share of the vote and subsequent kingmaker role in the coalition government.
So, you’d think that leaders would be keen to repeat (or even extend) this experiment given that it was proven to engage with voters and give a chance to discuss the issues head to head. Err, no. Broadcasters have proposed an extended series of three debates, with one featuring Cameron and Miliband, the second Cameron, Miliband and Clegg and a third adding UKIP leader Nigel Farage to the mix. The reaction has been muted from the main parties, while the Green Party (who currently have the same number of MPs as UKIP) taking legal advice regarding their exclusion.
Leaving aside my personal antipathy to Farage and the xenophobic, unthinking attitude he represents, there are multiple reasons for including him in a set piece debate. We have freedom of speech in the UK, he is the leader of a national party with one MP, and I’d hope that the political strategists of the three major parties can come up with a range of counter arguments (that don’t pander to the same baseless xenophobia) if they want to impress the public at large. I do agree the Greens should be involved in some way, but that is just a detail to overcome, rather than a reason to call off the whole exercise.
What is more worrying is the complete lack of interest in a rival proposal (from The Guardian, The Daily Telegraph and YouTube) to host debates that would be streamed live on YouTube. The Digital Debate campaign points out that a similar set of four debates at the last US election garnered 27 million views. More importantly it allowed politicians to engage with younger voters, half of whom primarily get their news online. While the exact form of the event is not yet set (and no party has formally agreed to it), streamed debates lend themselves well to sparking discussions on social media, are easy to share and create an online event that will engage voters.
Given that there is widespread dissatisfaction at the limited real world experience of politicians, surely anything that potentially engages them with the electorate can only be a good thing? A quick search on the internet finds that even the candidates for Sherriff of Jackson County in Mississippi were happy to debate online – why then has there been an overwhelming silence on the proposals from the UK’s politicians?
As a PR person I know that there are times when you have to turn down a good idea just in case it leads to unintended future consequences. But at a time when the electorate are so fed up with anodyne career politicians that many will either not vote or will support UKIP, it is time to be brave. Political spin doctors, and their masters, should embrace the online opportunity as a chance to rebuild the political process, rather than shying away from it. Be bold, be modern and make 2015 an online election.