Revolutionary Measures

Will the Eastern Powerhouse be a damp squib?

Devolution is all the rage in Whitehall at the moment, with areas outside London encouraged to band together, elect a mayor and take more control over their finances and future. The aim is to counterbalance the economic power of London – or if you want to be cynical to woo wavering Labour/LibDem voters over to the Tory party.

Flag of East Anglia. Made with parts from: 30p...

The first of these projects, the Northern Powerhouse, was trumpeted by George Osborne two years ago, and has seen powers over health spending devolved, plans for elected mayors take shape, and funding announced for transport improvements, although many remain sceptical until things actually happen.

In his last budget, the Chancellor spread devolution even wider, announcing plans for an Eastern Powerhouse, covering Norfolk, Suffolk and Cambridgeshire. Except it isn’t all of Cambridgeshire since Cambridge City Council has said from the outset that it doesn’t want to be part of the agreement. And it turns out that it may not be any of the county at all as Cambridgeshire County Council rejected the deal offered by the Government at a meeting on 25th March, calling for the terms to be renegotiated.

In fact, Cambridgeshire was never part of the original plans, which were for an authority to cover Norfolk and Suffolk. But the Government deemed this not large enough, so pushed to add Cambridgeshire to the mix. The fraught negotiations, which involve 22 separate county and borough councils, demonstrate the difficulty of getting any agreement across such a wide area.

As someone who lives in Suffolk and spends a lot of time working in Cambridge I can see the Chancellor’s original idea behind the Eastern Powerhouse – use the energy and buzzing economies of Cambridge and Norwich to revitalise the rest of the East. But as a PR person I’m deeply sceptical of initiatives that are strong on bluster but short on details. I remember the Cambridge 2 Ipswich High Tech Corridor of 2000 which signally failed to generate much entrepreneurship between the two places. For the Eastern Powerhouse to work it has to be more than a paper tiger and, I believe, have the following attributes:

1. Proper investment in communications
The Northern Powerhouse has been criticised for slow progress on improving transport links, but at least there are motorways linking Leeds and Manchester. Roads in Suffolk and Norfolk are simply not up to scratch, and there is no spare capacity – if the A14 is blocked then forget trying to get from East to West in a hurry. Trains are lackadaisical when it comes to speed – you can get from York to London in about the same time as London to Norwich, despite it being almost twice as far away.

The other thing that the region lacks is 21st century (or even 20th century) telecommunications. Cities in the region may have 3G, or occasionally 4G, but in rural areas you are lucky to get any coverage at all. What brought this home to me was when I was in the middle of the Yorkshire moors, miles from anywhere – and I had a 4G signal. At home 2G is the norm. And you can forget Fibre to the Home connections – many villages in Suffolk have yet to receive any fibre connectivity at all. This is all despite BT’s main research labs being located in the county.

So, if an Eastern Powerhouse is to flourish it needs serious investment in transport and communications – potentially billions of pounds. And this isn’t just moving existing spending commitments to a new pot. This is going to have to come from central government and intoday’s straitened times I simply can’t see this happening.

2. Investment in skills
Both Suffolk and Norfolk languish near the bottom of league tables for school achievement, with inspections by Ofsted heavily criticising both county councils. Again, this comes down to investment – government policies have focused money on underachieving inner city schools but have neglected rural and coastal areas. Suffolk only got a university within the last decade, while Peterborough has been promised one as part of the Powerhouse proposals.

3. Change in leadership
Since I moved to Suffolk the County Council has shut my son’s school, tried to build a waste incinerator in an area that failed to meet its own environmental criteria and had to cope with a chief executive who received a six figure payoff after being accused (and cleared of) bullying that led to the suicide of another official. I’ve seen the damage cuts have done to its own education department and the slow speed at which vital decisions are made. Suffice to say I have an incredibly low view of its utility or the calibre of its elected officers. Yet, when there is talk of an elected mayor, it is widely believed it will come from one of the county councils. I therefore heartily agree with entrepreneur Peter Dawe, who says he will stand for the post of elected mayor of the region, criticising local councillors for “their myopic, parochial interests based on the past, and on keeping what powers they have, whilst carping about lack of money.” However I can see party machines mobilising to shut out an independent that threatens their candidates.

4. Change in attitudes
This is probably the hardest thing to change, but people need to be encouraged to realise their potential – and high achievers need to be encouraged to return to the county. More young people need to go to university or college, and more should be done to support innovative new businesses that deliver jobs to the region. This doesn’t just require investment, but a cultural change that opens up opportunities to everyone – however it does rely on the communications, skills and leadership change mentioned above if it is going to happen.

If the Eastern Powerhouse is to achieve anything it needs to address these four areas – otherwise it risks being a solely cosmetic extra and costly layer of government that will fail to improve the aspirations, careers, and lives of those within the region.

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April 20, 2016 - Posted by | Cambridge, Marketing | , , , , , , , , , , , , ,

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