Revolutionary Measures

Google killed the TV star?

Image representing Eric Schmidt as depicted in...

Image via CrunchBase

Last week Google’s executive chairman Eric Schmidt gave the prestigious MacTaggart lecture at the Edinburgh Television Festival, making him the first person from outside the broadcasting industry to do so.

As well as some crowd-pleasing attacks on Alan Sugar and a call for greater UK focus on technology innovation he used the platform to talk about the forthcoming launch of Google TV. Already out in the US, this allows viewers to access the internet while watching TV programmes and search content across both.

Google TV is a logical move for the search giant, and the desire to be the gateway between the TV and the internet is a major reason for the recent purchase of Motorola, which has a big business in set top boxes. Google exists as it is able to collect and analyse vast amounts of data and use the outputs to deliver up targeted content and adverts, and, given that bugging people is illegal, the TV is the one untapped area of our lives that they don’t currently have access to.

But I don’t think Google TV is going to have as easy a ride as some may think, for a number of reasons.

Firstly, the TV experience is still about content and this is something produced by broadcasters first and foremost, whether it is live, accessed through catch-up services like iPlayer or streamed, rented content from the likes of LoveFilm or Hulu. So Google needs to take the industry with it, hence the partnership tone of Schmidt’s Edinburgh speech.

Secondly, the TV market is still conservative and slow moving. In my experience people buy PCs/tablets more often than they change TV and, even then, normally buy from trusted brands. The aim for Google is therefore to become part of the ecosystem, such as through Motorola set top boxes and inclusion in new TVs. However this will take time, particularly to reach a critical mass of mainstream consumers.

Thirdly, there is a lot of competition. At a basic level you can have your laptop on your knee to access programme information while you are watching or hook your PC to your TV to see downloaded or streamed programmes. The advent of the iPad has given you the chance to add a second screen to find out more information and share it with your family and friends quickly and easily. And a whole range of other manufacturers, both technology players such as Apple and Microsoft and existing electronics brands are bidding to be the portal linking your TV to the internet. Winning the trust of consumers and getting on as many platforms as possible will dictate who wins this war.

Finally, there are a number of differences between how people watch TV and surf the net. One is public and the other is (we like to think) very personal. If Google combines your online search history with your TV viewing habits to serve up personalised ads, it may not work make for harmonious family viewing. Just imagine your partner’s reaction if Coronation Street is interrupted by adverts for dubious sites that you’ve ‘accidentally’ surfed to, while on your own………….

Overall, this is shaping up to be an intriguing struggle to control the TV, but Google will need to think smart if it wants to win its place in our living rooms…………

Enhanced by Zemanta

September 2, 2011 Posted by | Creative | , , , , , , , , , , | Leave a comment

Where’s the best place for Innovation?

The west end of King's College Chapel seen fro...

Image via Wikipedia

Yesterday’s CUTEC Technology Venture Conference (TVC) in Cambridge provided a lot of interesting talking points. One of the world’s largest student organised business events, it brought together over 400 entrepreneurs, businesspeople, investors, students and start-ups to discuss The Ideas Economy and how it could develop.

Doing justice to all the speakers and activities on the packed programme would require much more space than in my blog, so I’m going to pick a couple of key topics and focus individual posts on them.

The first is the long running debate on the differences in entrepreneurial culture between the UK/Europe and the US. BBC technology correspondent Rory Cellan-Jones pointed out that there had been a sea change in UK attitudes over the last 30 years – when he left Cambridge in 1981 neither he nor his contemporaries would have dreamed of setting up their own business. But the first dotcom bubble showed people what could be achieved on their own and made entrepreneurship a viable alternative to corporate life. And this has continued with the current bubble enabling braver, disruptive ideas to be tried.

However a panel of US entrepreneur Ted Shelton and adviser/investor/entrepreneur Sherry Couto, chaired by David Rowan of Wired pointed out there are still areas for the UK to work on. Failure is still seen as unremittingly bad, rather than a learning experience, short-term thinking means that entrepreneurs are likely to sell early rather than chase the investment needed to build the next tech giant and there are a lack of public role models to show people what can be achieved with an idea and hard work. Given that the highest profile business leader in the UK is probably Alan Sugar, this final point is definitely one I agree with.

Talking to start-ups and students at the event backed up these points – rather than rushing off to become accountants or consultants many were seriously looking at either starting up their own companies or working for smaller, fast growth businesses. Now we just need to extend that attitude to drive longer-term thinking, unlock investment and maybe, just possibly, the UK can create the next generation of tech businesses to sit alongside Facebook and Google as global household names.

Enhanced by Zemanta

June 10, 2011 Posted by | Uncategorized | , , , , , , , , , | 2 Comments