Revolutionary Measures

The end to rural notspots?

Amidst all the hype about the rollout of 4G and the excitement around fibre optic deployments (note to BT – I’m still waiting, and you said I’d have it in June), the UK has a hidden issue when it comes to communications. Too many rural areas still don’t have a decent, basic mobile phone signal.

Cwm Rheidol Telephone Kiosk - geograph.org.uk ...

In my village, in the middle of Suffolk, only one provider has any reception – and that is just 2G, not even 3G. When the local mast went down for a month last year it paralysed rural businesses, as well as impacting on the lives of local residents. And this is not the Outer Hebrides – I’m less than an hour from Cambridge and Norwich, and 20 minutes from several major towns.

Given my experiences, the news that the Government is considering forcing mobile phone operators to share their networks (so called national roaming), to widen choice, looks like a positive move. Putting aside the fact that the starting point for the new rules was apparently David Cameron being unable to get a signal while on holiday in Norfolk, it should benefit anyone living in the countryside. It will help stem the growing gulf between rural communication ‘have nots’ and urban dwellers with 4G and superfast broadband. A similar system operates in the US, which has a lot more challenging terrain than over here.

Obviously the mobile phone operators are crying foul, pointing out that they have spent heavily on masts in rural areas, and being forced to share their infrastructure will jeopardise future investment. Frankly, I just don’t buy this. Everywhere else they have competition and somehow survive – after all, most people pick a network operator on price/what you get for your money, rather than “do I actually get a signal?” At the moment they have captive markets that they have carved up amongst themselves, forcing people to choose by postcode, not package. Sharing infrastructure makes it more cost-effective and opens up new markets. Additionally the government has promised £150m to improve areas where there is no coverage at all.

The government claims it has big plans to turn the UK into a skills-based, technologically literate society. Entrepreneurship is being encouraged (albeit focused heavily on the media-centric Silicon Roundabout), coding is being re-introduced into schools and infrastructure projects promise faster links between major cities. So far rural areas have been left behind – with high speed broadband projects running late and a lack of skilled jobs hitting local economies. It is time for the government to address these issues or risk creating a two speed economy that deprives those of us in the countryside of the same opportunities open to the rest of the United Kingdom.

Advertisements

June 25, 2014 Posted by | Cambridge, Marketing | , , , , , , , , , , , | 5 Comments

Is this an irrelevant blog?

Newspaper vendor, Paddington, London, February...

Everyone knows that the publishing landscape has changed forever thanks to the internet. The rise of blogs and free blogging software has radically brought down the cost of getting your opinions onto the internet and many blog based sites (such as the Huffington Post) have made lots of money out of the move.

But there’s a big fear that the Government’s new press regulations could potentially threaten small blogs by including them in the legislation. If they don’t sign up to the new regulator they risk high fines if sued by libel by an aggrieved reader. The key test is if it is ‘a relevant publisher’, generating news material where there is an editorial structure giving some control over publication. So by that token, this blog is irrelevant when posted to my own site (though you probably knew that anyway). Except that when it is republished on the Cabume website there is then some editorial control so it suddenly becomes relevant. Essentially if I libel someone Cabume carries the can.

Obviously a small blog wittering on about startups, PR and technology is unlikely to be sued, no matter how relevant it is. But for other smaller, blog-based sites, particularly political ones this opens up a stark choice – sign up to the regulator and face an arbitration system that is focused on protecting individuals who complain or risk crippling fines. It is the same for local newspapers, already suffering due to the rise of the internet. Given the work they do in uncovering local political, public sector and business corruption their trade body The Newspaper Society believes the regulations would ‘inhibit freedom of speech and the freedom to publish’.

My own opinion is that the internet cannot be beyond the law. In the same way that the Lord McAlpine Twitter libel case showed that you can’t repeat false allegations and expect to get away with it, neither should you be able to libel someone on your blog with impunity. But the new regulations throw up a number of questions – what happens if your content is on a US server? Why are student publications exempt? Will journalists set themselves up as one man/woman band blogs to get round regulation? There has to be a more flexible way of regulating online content in the internet age – my relevant/irrelevant fear is that lawyers will be the chief beneficiaries of the new regulations rather than either press freedom or genuine victims of press intrusion.

Enhanced by Zemanta

March 20, 2013 Posted by | Creative, PR | , , , , , , , , , , , , , | Leave a comment

Why aren’t more MPs Twits?

Public trust in politicians has never been amazingly high, but it seems to me that it is at an all time low. The impact of the expenses scandal, the Leveson enquiryand a general disbelief that they can do anything to get us out of the current economic mess have led to a real disconnect between politicians and their electorate. You can see this in falling turnout at the polls and a growing cynicism that our elected officials have our needs and concerns at the heart of what they do.

Free twitter badge

Free twitter badge (Photo credit: Wikipedia)

The wider that this disconnect grows, the greater the danger that people will simply switch off from politics and democracy will be endangered. What is needed is a new way of building bridges between politicians and the communities they serve, and technology offers some great new channels (and new pitfalls).

As a student I remember you could just turn up at the House of Commons and ask to see your MP – if they were free they were pretty much honour bound to come down and talk to you. Of course it didn’t work if they were busy (as Prime Minister my local MP was running the country) and nowadays the security checks would take an age, but at least it advertised they were accessible in some way.

Looking at technology, you’d think email would be the perfect way of communicating with constituents. However in an era of Freedom of Information Act requests many politicians are now too scared to commit themselves to responding to emails in anything but an anodyne, inconclusive way – the fear is that their words will be dragged up to haunt them in the future. While I don’t buy this – words are deeds after all and you should have the courage of your convictions, it means we need another way of keeping track of our elected politicians.

The perfect channel to me seems to be Twitter. MPs can provide short updates on what they are doing, be accessible to constituents and actually demonstrate what they are doing all day. They will also come across as more human, though we can probably live without knowing what they had for breakfast. Obviously Twitter sits alongside other channels such as constituency surgeries, answering correspondence and face to face visits, but it provides a real-time view into the politician’s daily life.

That’s the plan, but not really the reality. Talking to Cambridge MP (and prolific tweeter) Julian Huppert, at last Friday’s Creating Cambridge BBQ, I was struck by the gulf between those that have embraced the channel and those that shy away from it. It isn’t about age or party – my local MP in Suffolk uses Twitter mostly to RT point scoring stories knocking the opposition, with nothing about what he does all day. And he’s a similar age (if not younger) than Julian Huppert.

So here’s my manifesto for making MPs (and indeed all politicians) more accessible – get them onto Twitter and make it compulsory to tweet all the meetings they attend, their voting records and the constituency visits they make. That way there’ll be a complete public record of what they’re up to, allowing their constituents to question them, increasing engagement and hopefully re-connecting politicians and the electorate.

Enhanced by Zemanta

July 18, 2012 Posted by | Cambridge, Social Media | , , , , , , , , , , | Leave a comment

A Coalition of Communicators?

David Cameron and Nick Clegg

Image by The Prime Minister's Office via Flickr

Over the last few weeks we’ve seen the coalition government pause on NHS reforms, make policy changes on vital issues and launch poorly thought out stunts like Start up Britain. I thought we were meant to have a coalition government made up of professional communicators? It amazes me David Cameron and Nick Clegg, trained public relations people, haven’t seen the PR downside of some of their initiatives – or been able to communicate better on key issues like NHS reforms.  Remember Nick Clegg, PR Week’s 2010 Communicator of the Year? It seems like a long time ago now.

Amusing though it would be I don’t want to take cheap shots at Cameron and Clegg – blogs are meant to be short and focused after all. But why has it gone so wrong on the communication front? Three things stand out for me:

 

1) Confusion between the message and the messenger
In the PR business the aim is for the messenger to be just a conduit to get the story to key audiences. Yes, you should have a presence but if people are focused on your personality and what tie you are wearing rather than what you are saying things get very confused. As PR people Cameron and Clegg should know this, but the pressure of trying to be message and messenger has simply overwhelmed them. The long drawn out departure of comms chief Andy Coulson hasn’t helped, removing expertise and an alternative spokesperson from the scene.

 

2) Short term thinking
Again, communicators preach the need for a long term strategy and that results don’t come quickly. But politics is different, hence knee jerk initiatives like Start Up Britain designed to create an immediate buzz. There seems to be no risk assessment of the potential pitfalls, just a rush to get things out the door and onto the next project.

 

3) No real mandate
The coalition government was obviously formed as no one party had a clear majority. And this lack of a real mandate means that the public, and in particular the press, is suspicious and analyses every policy announcement in minute detail. So flaws that may have been previously glossed over are now front page news – whether in the papers or on social media.

 

So what does the coalition need to do to turn around its communications? It isn’t a job I’d want, but to borrow a political slogan it needs to get back to basics. Ditch the gimmicks, take a longer term view and spend time explaining what they stand for and how it relates to the man in the street. That would really earn Clegg his PR Week Communicator of the Year Award…………..

 

Enhanced by Zemanta

April 7, 2011 Posted by | Uncategorized | , , , , , , , , , | Leave a comment